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You will be required to create a free account with Boundless to do this; thus, these review exercises are optional. This section discusses the ways in which marketers can understand how consumers feel about their particular product relative to the competition. By the end of this reading, you will be able to evaluate the concept of perceptual mapping as part of competitive perceptual positioning. This reading explains how companies choose their markets and the types of approaches companies use to communicate their marketing messages to those consumers. By the end of this reading, you will be able to explain the types and psychology of target market selection. This assessment is optional.

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75 million in emergency grants to 3,128 students, officials said. One of those went to Samuel Anderson, who started the one year welding program this fall while continuing to work full time for a Middleton landscaping company. He said he received $800 a little over a months worth of rent. Had Anderson not received the additional support, he said his finances would have been tight to make it through the semester while still being able to pay all of his bills. Madison College has gone to great lengths to help students through the tumult of 2020. It distributed some of its own emergency funds from the colleges foundation to students who were ineligible for CARES grants. It transitioned its campus food pantry to operate drive through style. It loaned out hundreds of laptops and WiFi hotspots to students facing technological hardship. Still, Madison College President Jack Daniels continues to hear from students struggling to make ends meet. The federal grants help, but the college has only so much to give when a formula undercounts the number of students it serves. Community colleges are often left out of the higher education conversation, Daniels said, even though they play an outsize role in teaching students technical skills, helping them move on to four year schools and providing people who lost their jobs or are seeking to switch careers with new tools.

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In each story, the researchers switched the of the main character, how much he or she drank, and how this person behaved. Study participants rated on a scale from 1 to 5 how well each of four moderate drinking terms including "buzzed" and "tipsy" or 11 heavy drinking terms including "obliterated" and "tanked" applied to the main character in the story. Participants correctly perceived whether the character was moderately versus heavily intoxicated, Levitt said. "However, moderate terms were applied more to female characters, even when they were heavily drinking," he said. ?If college age women underestimate both their own and other women's level of intoxication by using moderate, and perhaps more polite, terms to describe it, "then they may downplay the risky and potentially dangerous situations that could have very real, negative consequences," Levitt said. For example, if a woman tells her friends she's feeling "tipsy," they may think it's safe for her to get behind the wheel. Or, she may overestimate her ability to fend off a potential assault. "The fact that men tend to gravitate toward heavy terms more than moderate terms may reflect that men are influenced by norms for college drinking, such as how much other college men drink," Levitt said. Consuming large amounts of alcohol might be seen as a normal part of a male's college experience ?an expected behavior for a guy and his buddies that's considered fun. "Such behavior is not only misguided, but it also has dangerous consequences," Levitt said, adding that alcohol poisoning and rising rates of severe drinking problems in college students ?both men and women ?are some troubling trends. ?The new results support the findings of a previous study by the same researchers that found similar differences in thelanguage choices used by both sexes to describe themselves after drinking, Levitt said.

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